Newsjacking for dummies
If you’re still unfamiliar with the practice of using social media to hitch your brand to a trend, here’s a rundown.
If you’re still unfamiliar with the practice of using social media to hitch your brand to a trend, here’s a rundown.
When people are threatening to boycott an entire state over policies brand managers and business owners can’t control, what’s to be done?
Does your social media need an adrenaline shot? Here are three ways to boost online engagement by making the most of visuals.
PR and marketing pros can move past boring press releases and promotions with these ideas to boost interaction online.
On April Fools’ day, a good many brands will issue hoax announcements. Here’s why you shouldn’t.
The bidder that bought up a chunk of the bankrupt retail chain may auction off email addresses, phone numbers and other info to the highest bidder. (Update)
We asked to see your finest business videos. You answered with hours of amazing content. Check out the finalists in this year’s PR Daily Video Awards.
The social network clarified its community standards–along with its approach to government requests–in a recent blog post.
Adobe and British Airways scored big with this week’s viral meme. But not everyone can pull it off when newsjacking a viral meme. Sorry, @TODAYshow.
Last month’s dubious honors belong to a news anchor who became news himself.
Though small business leaders and entrepreneurs can always benefit from seasoned PR pros, this guide can start you on the road to getting your news in print.
The brand played off the widely reported accident with good humor.
Here’s how you can recycle blog posts and white papers into something new on an exciting, popular platform.
Communications pros can excite and impress their audiences with these public speaking musts.
This week’s featured listings highlight social media opportunities, which Monster’s post-Super-Bowl “congratulatory” tweet humorously highlighted.