Irish mobile phone carrier apologizes for ‘transphobic’ billboard
Consumers shared photos of the marketing campaign on Twitter, sparking criticism of the brand.
Consumers shared photos of the marketing campaign on Twitter, sparking criticism of the brand.
Looking to contribute some content to a blog or website, perhaps to promote your brand? These tips will help get you into editors’ good graces.
Eighty-five percent of consumers say they can’t remember a good brand story. Apply these tips to ensure your brand-related stories aren’t only memorable, but will also motivate people to buy.
Check your headline, subheads and verbs before you send your post or article out to the Internet. Here’s why.
Storytelling is about making emotional connections with readers while speaking to them in a language they can understand. PR pros excel at that.
Content isn’t, and shouldn’t be, limited just to blog posts. Videos, podcasts and even comics can help get your organization’s message out.
These volumes offer avant-garde techniques for guiding your workforce to new successes, regardless of your field or industry.
One candidate could get a job promoting ‘Alex,’ a virtual employee benefits counselor.
The ice cream company was damaged by its recall crisis, but it also had tons of support from die-hard fans. Here’s why.
Keep these insights in mind when turning to social media to interact with your consumers.
According to this author, the company’s handling of an email to interns that went viral took what could have been an opportunity for humor and made it too serious.
Several corporate accounts tweeted pictures, puns and products, to the delight—and annoyance—of consumers.
An AdWeek editor shared some of his special sauce for headlines that provoke without being salacious.
Critics say the basketball team’s video, which has now been taken down, made a joke out of domestic abuse.
The Chinese e-commerce firm has replaced the original ad with one looking for a woman who looks like a TV and film actress.