Why the PR industry is ripe for disruption
From how the industry treats women to the rapidly changing media landscape, PR must evolve. Attitudes have to change, too.
From how the industry treats women to the rapidly changing media landscape, PR must evolve. Attitudes have to change, too.
Our most popular awards program of the year received some incredible work from some very talented communicators. Find out what entries are still in the hunt.
Of course you’re proud or thrilled to announce something—so leave it out of your next press release, please.
An underwear iron, an edible pizza box, and a Cheetos-branded perfume are among the products you’ll be seeing advertised today, though you likely won’t see them afterward.
Writing about graduations, religious holidays, baseball and other hallmarks of spring? Better brush up on what the Associated Press says about the various terms.
Over the past four years, 83 percent of Google’s reworkings of its logos have honored men.
Is three weeks enough lead time for St. Patrick’s Day? What’s the ideal timetable for your Mother’s Day gift guide? And is real-time marketing (a la Oreo) right for your brand?
In particular, the NFL and Major League Baseball pushed hard to ensure the controversial bill did not become law.
Groupon flat-out trolled its customers with a celebration of a non-president, while a dating site for married people focused on a less-than-admirable aspect of some former commanders-in-chief.
A conversation with the retail giant’s senior director of digital communications reveals how it manages seven different accounts, makes use of promoted tweets, and manages crises.
Wilkinson Sword documented its creative spin on handing out roses with a strong holiday message: Don’t irritate the ones you love.
Stick to a schedule, note which special events or holidays are coming up, and give your followers good reason to repin your photos.
The first full week back since the holidays was likely a ‘stressful’ one for many of our readers. Unwind with a quick look at what you might have missed while readjusting into your workplace groove.
Wishing you happy holidays, we share a word about our year-end coverage.
Check this chart before you post anything holiday-themed to your brand’s social media sites. You should be spending the next few days prepping for your time off—not apologizing to fans.