PR is a stressful, time-consuming, crisis-filled, sometimes thankless job. Here’s why professionals should give thanks for those often-difficult aspects of the work they do.
Off-topic tweets drew the ire of those upset over the grand jury’s decision not to indict the police officer who killed Michael Brown.
If you’re putting together content for the holidays, these overused phrases are better left out.
Here’s how the communications teams at Raytheon joined forces to tell stories that garner top-tier media attention, and how you can do the same.
Election day in the U.S. is less than a week away. Here are some lessons PR pros can learn from this year’s campaign, as well as some issues they may want to tackle.
The retailers are hoping to inspire some good will from customers by giving employees the day off as more competitors stay open.
We are one step closer to sharing the best work in media relations and announcing this year’s winners!
Yes, the bad guy triumphs in Halloween horror films. He’s thought of everything, knows how to do evil in 50 ways. But don’t set up your clients to fail by promising reporters they’re experts in everything.
A new infographic from Offerpop breaks down where the money is likely to go, based on survey data.
Sometimes press releases just aren’t the right way to get your message across. Luckily, there are some other avenues that are just as effective.
To forge a really strong brand, it’s necessary to develop a recognizable personality. Here are some ways to do it with an honest evaluation.
A holiday week can be a great time to refresh the idea bank. Our readers were looking to do just this week that with some content pointers, smart hashtag practices, and much more.
If you think about the founding of the United States of America as a startup business, it had some pretty fantastic publicity.
It isn’t directly about buying gifts for the holidays, but the shopping chain’s email certainly invokes the name of Christmas to get people into stores.
You’re going to learn about a lot of industries you don’t care about, you’ll be expected to work on weekends, and your clients won’t understand anything you do. Excited yet?
