Search Results (from the archives)

In a dismal job market, there is one bright spot, so bright that it’s actually white hot — social media community managers. As result, colleges and universities are adding social media classes. But here’s the rub. According to a report by Socialmediainfluence.com , most of these social media jobs don’t pay as well as PR jobs with the same level of required experience. — Claire Celsi

A look into Typochondriac columns of old reveals mistakes writers still make today.

You probably heard that Starbucks will (finally) offer free Wi-Fi access at its locations starting July 1. The company also said that starting in the fall it will give Internet users free access to subscription only sites, like The Wall Street Journal , and offer exclusive content and previews from Apple’s iTunes, The New York Times , Patch.com , USA Today , Yahoo, and ZAGAT. The new service is called the “Starbucks Digital Network.”

Want to help your social media or content marketing program become the best on the block without spending countless hours churning out content? Marketer Christopher Penn wants you to check out your “FARchives” for content gems. “Go sifting through [your archives] for 15 minutes at some point today and see if there’s something in there that is worth bringing back to the light,” he wrote. “Why? Your network, your audience is ever-changing, ever-shifting, and hopefully ev…

New York magazine dropped a reporter into the world of New York tech startups to see what’s going on at the cutting edge. “To spend a couple of months immersed in this new culture of optimism was, mostly, refreshing, if startling,” Doree Shafrir wrote for New York . “Wasn’t New York the place where misanthropes and cynics flocked? Wasn’t New York the place for people who thrived on knowing, and never revealing, the secret phone number for Keith McNally’s restaur…

Since 1969, O’Dwyer’s Public Relations News , owned by longtime newsletter publisher (and industry curmudgeon) Jack O’Dwyer, has published its Directory of PR firms. This year, O’Dwyer wants money from PR firms to be part of the directory. Here’s how it breaks down: $2,000 from PR firms with $2 million in billings, $3,000 from firms with $3 million to $5 million in billings, and $5,000 from those with more than $10 million. Already, Waggener Edstrom — No. 2 on O’Dwyer&…

Has writing your blog become a slog? Pro Blogger wants to help spice things up. The site offered 20 words “to get you thinking about fun ways to step away from your usual style and give readers something fresh.”

The news of the day is  Gen. Stanley McChrystal and his critical remarks about the President in a new Rolling Stone profile. The White House summoned McChrystal for what can best be described as a chewing out — maybe even a defrocking. Perhaps you’re thinking: Did he object to the article before it was published? Nope, said Rolling Stone Executive Editor Eric Bates. This morning, Bates told MSNBC, “We ran everything by them in the fact checking process as we always do. They had a s…

The social media space is full of folks who throw buzzwords like “engage” and “community” around but don’t seem enamored of cash. Well, we all gotta eat. Thankfully there are guys like Jeffrey Gitomer. The 64-year-old author of business books was reluctant to jump into social channels to drive his business. Now, he says, “It’s a matter of taking the first steps.” Gitomer’s writes about how to frame social media arguments in a “drive the bottom line” way. (Then you’ll be bound for ALL the glory you think …

Richard Edelman, CEO of the largest independent global PR firm, took exception to The New York Times story about PR in the tech industry. He said it reinforced stereotypes about public relations. To help dismantle those stereotypes, he has shared—and debunked—five myths about PR.

Time to update your rolodex. In August, Newsweek will move from its current office at 395 Hudson St., in New York City, to 888 7th Ave. Newsweek is switching offices with the test preparation company Kaplan, which has reportedly outgrown its space. Newsweek and Kaplan are owned by Washington Post Co. Related The Village Voice Another print editor defects to the Web: Joe Pompeo, managing editor of The New York Observer , is leaving the paper for The Business Insider blog.

Darren Rowse, of ProBlogger , asked Twitter members which blog posts spark the most comments. Rowse collected their recommendations and assembled them into this list of the 13 types of blog posts that always get comments.

Got a story you think would be great for a blog? Make sure you consider not only how the blog’s readers will respond to the story, but also how it will benefit the person behind the blog. At least that’s the advice from Darren Rowse at ProBlogger . “The key is to find a way to not only deliver value to yourself and their readers – but to them [the bloggers] also,” Rowse wrote.

Looking for a blogger to pitch? Or maybe you want some new online reading? Pro Blogger ’s Darren Rowse asked his readers for lists of bloggers in different categories. Here are 47 of these lists, from “green women” to music therapy bloggers. Related Copyblogger How to become an A-list blogger.