‘Star Wars’ is one of the most recognizable entertainment brands in existence, but Disney recently stumbled in a promotion for the newest movie. Here’s what communicators can learn from it.
This week’s featured listing offers one candidate the opportunity to work with Goodwill, named one of America’s most inspiring companies.
Grabbing the attention of an editor requires a keen awareness of your environment and a deft, personal touch.
Like food with ingredients just out of the garden, the best PR is fresh and local.
The coffee chain offered its members a certificate to try one for free over the holiday weekend.
Whether in casual conversation or when addressing a roomful of listeners, make sure you get these words right. Here are preventive tips for avoiding a heinous incident.
Its dashboard can streamline the way you use Twitter—from scheduling tweets to monitoring brand mentions, even helping you identify journalists who’d genuinely love to hear from you.
It depends on what sort of news you’re pitching, and to whom you’re pitching it. Sometimes the turnaround can be a few days; other times, it can take months.
Digital rewards can provide hit songs and movies your customers value—so much that they’ll even share their valuable data. And you can promote the rewards in your PR campaign.
The e-commerce giant is starting up its own ‘sales holiday’ this week, and marketers can learn a few things from its approach.
Some visual flair, consistency of message and a group effort can all contribute to a successful social media effort built around a holiday.
PR pros who come from the world of journalism have the advantage of knowing reporters’ schedules and preferences, but there’s a lot of guessing involved, too.
We asked to see great PR work from organizations working for a greater good. See whose work stood out.
Many organizations shared facetious press releases, social media posts and more, and many of the jokes followed common patterns.
According to this PR pro, telling people that PR is something that can be knocked out in no time is misleading.
