Study: Consumers want to interact, be ‘friends’ with brands
A few recent reports highlight the importance of engaging with audiences through social media and by creating compelling content.
A few recent reports highlight the importance of engaging with audiences through social media and by creating compelling content.
An American Press Institute report revealed that younger audiences will consume online content, but not many turn to digital or traditional publishers.
Getting more retweets could be as simple as including capital letters, exclamation points and photos in your tweets.
A group of University of Pennsylvania scientists studied the Facebook posts of 75,000 volunteers to discover the words people in different groups use.
These influential bloggers offer advice for working with them. Pay close attention.
That’s equal to a book about the length of “The Great Gatsby.” And you think you can’t write a novel. Plus, the illnesses that killed famous authors, working on a tablet, writing in the morning, and more.
A recent study found that more than 80 percent of companies do less than a quarter of their customer service through social media. We look into why.
Symbolic actions have a greater impact than substantive ones, according to a study.
That’s good news for companies, according to the study. Though there is a dangerous flipside.
More than half of young people who responded to this Cisco survey said they couldn’t live without the Web.
Dunkin’ Donuts and CareerBuilder ranked the top 15 professions that most need coffee. PR is No. 2; writer/editor is No. 4.
Are you still using the social network?
And pink’s not the only culprit. Plus, the Google+ expert emerges, Publicis CEO grooms a few replacements, the No. 1 smartphone, and more.
Move over Masters of the Universe, the new big spenders on real estate work in media and tech.
Private and newsfeed messages work better than banner ads and emails, researchers found.