How to do it: A case study in microinfluencers
A step-by-step guide to working with influencers with small followings and big impact.
A step-by-step guide to working with influencers with small followings and big impact.
We’re compiling the most outstanding employee communications initiatives and campaigns from the past 12 months for an upcoming guidebook, and we want you to be part of it.
The chain’s chicken sandwich debuted this summer, spurring huge demand—along with a rash of violent incidents at its locations. Here’s the case for PR prep for franchise parent companies.
When pitching journalists or writing a post on your organization’s website, storytelling is crucial to expanding product awareness and brand recognition. To increase reach, try these tactics.
An unwanted foot injury sent this author searching for answers online, and in the process she learned a few things about great content marketing.
Promoting its new deep dish pizza with a clever social media stunt timed just prior to the Fourth of July holiday, the pizza chain thanks America for its overwhelming support.
Also: Chipotle partners with CashApp to relaunch its customer rewards program.
Also: Americans prioritize vacation travel for 2022, Peloton pulls Chris Noth ad following sexual assault allegations, and more.
Despite this slight dip, a new study suggests that engagement, morale and sentiment toward employers are holding steady.
Also: Video of Amazon driver goes online, types of content to attract new and appeal to current customers, lessons from the Popeyes PR crisis, and more.
Two in 10 top bosses don’t know what PR stands for, and as many as 40% don’t believe it can enhance their business. Here’s how public relations pros can enlighten and persuade them.
With the rising tide of fake news and misinformation, consumers value honesty and authenticity more than ever. Here’s why being forthright in your messaging helps your bottom line.
A new study reveals what public relations pros think of their jobs, their bosses and work culture—and spotlights troublesome trends.
A recent study revealed that the majority of consumers avoid organizations that have negative online coverage. The results of a Harris Poll study on United’s brand image matches the trend.
Instead of pitching a piece that doesn’t hold any news value (or interest) to a reporter, consider offering insights and tips based on an example from your organization or client.