Why and how PR pros should beware apology fatigue
For those who need to offer a mea culpa, quality matters more than quantity.
For those who need to offer a mea culpa, quality matters more than quantity.
Also: how Panera’s trying to ‘put a ring on it’ the day after Valentine’s Day, a new survey for social media pros and more.
Also: Dole riffs on popular meme for fruit bowl campaign, Chicago mayor spars with teacher union over remote learning, and more.
Also: Mitsubishi launches Veterans Day promotion, Microsoft adds Teams integration to Meta, and more.
Also: Frito-Lay launches space camp contest, Amazon responds to record regulatory fine and Zoom promises privacy changes.
Also: Goldman Sachs employees conduct internal survey on burnout, NASA and SpaceX demonstrate collaboartion, Hootsuite’s cheat sheet for social media image sizes, and more.
Also: Mental Health America’s recent report highlights high employee burnout and stress, Reese’s introduces all-peanut butter cups, Facebook tests ‘Bars’ app, and more.
Also: Universal Orlando Resorts pokes fun at an old tweet, Home Depot’s quest to reunite toy with toddler goes viral, Twitter users ridicule Apple’s AirPods Max, and more.
You’ve made a bold statement against racism and pledged to ‘do better.’ Now what? Read on for guidance on creating meaningful, lasting change in your organization.
Also: Publicis Groupe axes exec for controversial COVID-19 comments, Walmart debuts drive-in movie nights, how you can restart your marketing during the pandemic, and more.
Major shake-ups in newsrooms, along with promises of more diversity and sensitivity, signal major changes for the PR industry.
Also: Ad budgets face bigger decrease than during 2008’s recession, Berlin Cameron helps small businesses, Etsy encourages sellers to make fabric masks, and more.
Also: Baskin-Robbins receives delicious PR from a viral video, the limits of voice search, Express to close 100 stores as it restructures, and more.
Semantics matter, especially with regard to professional dealings. If a prospective business partner mangles the nomenclature, it’s your job to clarify—or lose out on an opportunity.
Before your esteemed attorneys steer top executives toward a particular path, consider this cautionary tale of overzealous trademark protection, derived straight from the backcountry.