When a viral marketing expert called TeamWork Online out for its email newsletter, its Twitter account insisted it ‘meant no disrespect.’ (UPDATE)
Don’t get lured into the trap of trying to make every piece of content you produce go viral. Instead, be consistent, have a publishing philosophy, and build an audience instead.
A reporter shares what she looks for in a good pitch, and offers advice on how to get your story some coverage.
A proposed Federal Communications Commission study would examine how news organizations determine which stories to cover. Some say that’s an intrusion into journalistic freedom.
Injecting a client into the conversation about a major event can be a boon, but you have to be careful with your approach.
More than 80 percent of journalists regard images with text as important, but only 38 percent of PR pros add images to news content, a study finds.
Target and other retailers’ recent credit card compromises didn’t bode well for them, but they did earn the security firm SecureState national exposure thanks to some tools that are probably in your media arsenal.
Argonne Elementary School in San Francisco is taking the blame for a story about a similarly named, but fictional, school suspending a student for saying ‘merry Christmas’ to a teacher.
Formal considerations are worthwhile, but they should come after the No. 1 priority: Making your client’s news interesting to someone other than your client.
Nelson Mandela got far more searches this year than he did last year, but the person whom Americans actually searched for the most? Miley Cyrus.
For a short period Tuesday, the network’s top-story headline was ‘Weeeeeeeeeeeeeeeeeeeeeeeeeee’ with the sub-headline, ‘Stuff yo.’ The date was also incorrect.
After the Dayton Daily News ran a review of the fall TV season giving all the networks mediocre grades, an editor for Cox Media Group, which owns the paper and the local affiliate, issued the edict in a memo.
Try these steps to take to reach out to journalists in a sensible, effective way.
Whether it’s a city council election or a manufacturing scandal in Bangladesh, everything that’s in the public sphere could affect your clients.
The school’s football team refused to play a huge game because of poor team facilities. The editor reported it, and paid for it, though he appears to have his job back now.
