As lines between advertising and news blur, what’s a PR pro to do?
News outlets are increasingly tying their coverage choices to their advertising departments. That may mean a different approach to pitching.
News outlets are increasingly tying their coverage choices to their advertising departments. That may mean a different approach to pitching.
The social network’s new feature will enable users to flag hoaxes and other false stories.
Nationwide Children’s Hospital took the extra steps to package a story with brand journalism elements to attract mainstream attention. It worked. Here’s how you can replicate their efforts.
The newspapers that are doing well are getting there with reinvigorated newsrooms and meaningful messages. Content marketers can learn from that.
News stories often fit particular molds. Here are a few of the templates to look for.
The new site from News Deeply seems to be a sign of a new landscape in which agility is a major factor for PR pros.
Is the company’s branded local journalism site an example of a company providing a public service, or is it blatant propaganda, as some critics contend?
The bank revealed the scope of a summer cyber attack that reportedly affected 76 million households in an SEC filing, but said no account information appears to have been stolen.
New research from BusinessWire also found that breaking news, supporting facts, and story angles are all elements reporters look for in press releases.
A few basic things that can take your newsroom from pretty good to great: mobile optimization, multimedia, speed, and a few other features.
The search-engine-optimized social media newsroom platform enables you to take control of your website—even without HTML knowhow.
Our most popular awards program of the year received some incredible work from some very talented communicators. Find out what entries are still in the hunt.
The press release distribution service is ‘going the extra mile’ to make sure information that shows up in its direct feed doesn’t get used to game the stock market.
Facebook’s latest motion toward positioning itself as a leading source of news and information puts a premium on generating social interaction for clients and their brands.
The image was part of a satirical section of the newspaper De Morgen, and was presented as having been submitted by Russian President Vladimir Putin.