Ragan Insider Kevin Allen
IRS says hackers who stole info are ‘not amateurs’
The agency’s response to a breach involving data from 100,000 taxpayers is to play up the seriousness of the criminals involved.
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Ragan Insider Kevin Allen
Cosby touts education program, deflects questions about allegations
In an ABC news interview, the comedian attempted to divert public conversation away from sexual assault allegations from more than 30 women.
Ragan Insider Beki Winchel
5 ways to land the communications job of your dreams
PR and marketing pros, finding the position you’ve always wanted doesn’t have to involve filling out endless applications and sending resumes.
Ragan Insider Kevin Allen
Bud Light apologizes for label that promises to turn ‘no’ into ‘yes’
After complaints on Reddit and elsewhere, the beer maker stated that it ‘missed the mark.’
Ragan Insider Russell Working
PR Daily acquires PR University
‘Christmas comes early’ as Ragan Communications expands training webinars, and PR University members get access to an extensive video training platform.
Ragan Insider Brian Pittman
Behold a new breed: The interactive press release
Here are three techniques you can use to revitalize your moribund, text-only releases. These tips derive from an upcoming PR University webinar scheduled for March 19.
Ragan Insider Stephanie Vermillion
3 marketing strategies learned at Disney World
The ‘most magical place on Earth’ didn’t get that way without some serious effort to make the customer experience seamless.
Ragan Insider Kim Garst
15 ways to feed the content beast
Digital media pros can feed the media beast without spending tons of time creating new posts with these suggestions.
Ragan Insider Arnaud Roy
5 roles influencers play in content marketing
It’s not enough to just create engaging content; marketers must partner with outside opinion leaders in order to make a content strategy successful.
Ragan Insider Victoria Levy
4 tips for getting started with live-streaming video
Adding live, streaming video to your bag of communications tools can only serve to make your messaging more effective.
Ragan Insider Russell Working
5 secrets for telling stories in video
Throw away those treatises on creating an organizational narrative. Instead, think like a silent movie director. Build a ‘three-legged stool.’ And learn from the makers of ‘The Fugitive.’
Ragan Insider Thomas Armitage
101 different types of content
Think blogging is the only type of content marketing? Think again. Here are 100 other categories of things you can create.
Ragan Insider Ed Zitron
What PR courses should teach undergrads
The realities of social media—and of the inevitable grunt work—as well as what distinguishes bloggers from real journalists should be at the core of every public relations curriculum.
Ragan Insider Kelsey Cox
Social media surging in B2B content marketing
LinkedIn is the top platform for business-to-business marketers, but the best ones use as many platforms as they can to get their message across.
Ragan Insider Sophie Woodrooffe
Prescribing content: U.S. health care industry gets a dose of digital
As U.S. health care reforms take effect, startups, hospitals, and insurance companies are looking to content for everything from brand promotion to illness prevention.
