A recent survey shows that marketing professionals are struggling to use new platforms, learn more about their audience and create content that consumers enjoy.
The agency reported that 220,000 more taxpayers than had originally been reported may have had their personal information breached.
An image the company shared via social media encouraged women to ‘look like a girl’ and ‘think like a man.’ It was not well received.
Though it’s one of many airlines that do not transport animal carcasses, the move earned Delta a chunk of (mostly) good PR.
It depends on what sort of news you’re pitching, and to whom you’re pitching it. Sometimes the turnaround can be a few days; other times, it can take months.
The company is teaming up with nearly 20 other brands to promise to hire young people ‘who face systemic barriers to jobs and education.’
The anchor held up a sign with the n-word on it and social media went into a frenzy. The attention doesn’t seem to be negative, ratings-wise.
Boring the audience with numbers is a common mistake. You can discover how to astonish with stats and avoid other missteps for more dynamic PR presentations.
The company has been hit with a $100 million fine for allegedly throttling speeds for its ‘unlimited’ data plan customers.
Restricting your creative process by starting with slides and bullets is a common mistake. Find out other ways to rev up your next address, even without a smart car on stage.
Content isn’t, and shouldn’t be, limited just to blog posts. Videos, podcasts and even comics can help get your organization’s message out.
PR pros, it’s time to embrace change and break the status quo. Here are three tips for using social media channels in optimum ways to turbo-charge your results.
Spotify’s founder and CEO came off a bit combative with a tweet, while Pandora’s CFO seemingly took everything in stride.
The fast-food chain posted a lengthy statement in Chinese denying the rumor, and is suing those that are spreading it.
Protect your brand from Internet trolls, online attacks and social media snafus. Here are salient PR tips for detecting and quashing online crises before they gain traction.
