You’ll earn a lot more attention for yourself or your organization if you have a robust profile on LinkedIn. Here are the boxes to check.
Print out these instructions, save the page somewhere useful, and refer to it the next time you draft a document.
The chipmaker drove 657,000 unique visitors to its iQ site by betting the promotional budget on its best-performing stories.
You may think survey methodologies, literature reviews, and annotated bibliographies are in your past, but they can help PR pros in the present.
Though they lived many, many decades ago, the United States’ chief executives knew their stuff about relationships and public perception.
Is the word “utilize” on your résumé? How about a list of your college classes? If so, they have to go.
Keeping things brisk and remembering that executives—no matter how robotic they may seem—are human beings and are extremely important.
From authenticity to zebra, here is the full alphabet of connecting with customers on the Web.
What if the fictional former baseball star and lead character of ‘Eastbound and Down’ was in the digital marketing world rather than sports? This is probably what he’d say.
A look back at the winners and sinners of the year in the media.
Politicians, business execs, athletes, entertainers-each group is represented in both categories. Check out who made the lists, and why.
After the murder/suicide of Kansas City Chiefs linebacker Jovan Belcher and his girlfriend, the league focused its attention on domestic abuse. Although it was a thoughtful move, the NFL officials must address head injuries and violence.
When ITT Corp. split up into three parts last year, communicators told the story from the inside out.
The author argues that stress is among the reasons public relations practitioners aren’t invited to C-suite meetings. Do you agree?
Remember this ‘90s personality (for lack of a better term)? He had a way with words. Well, guess what—Shore’s films (and turns of phrase) offer tips worth noting.
