5 ways to land media coverage with no news
Frustrated by ‘peak and valley PR’? Here are great ways to secure placements during down cycles in your client’s activity.
Frustrated by ‘peak and valley PR’? Here are great ways to secure placements during down cycles in your client’s activity.
An American Press Institute report revealed that younger audiences will consume online content, but not many turn to digital or traditional publishers.
Everybody’s newsjacking these days, but what’s the best way to do it? A new guide from Ragan Communications and Red Touch Media offers ways to generate coverage without stepping in it.
The new feature helps reporters sift through Facebook and Instagram content to find stories, and highlights the importance of using social media for brand journalism.
Communicators can jump on breaking news or trends, increasing brand recognition and offering helpful advice. Here are a few things to consider.
These tips from Robert Scoble can tailor your timeline to give you the content you want to see.
PR professionals are starting to wonder why newspaper reporters aren’t covering their clients like they used to. It’s because print media is on life support, and needs some help.
Publishers will be able to send their fans ‘Twitter-like’ notifications through the app, according to reports.
Marketers can now purchase advertisements on the photo-sharing app; they could also benefit from a feature that tracks popular stories on the micro-blogging platform.
The ‘Super Bowl of TV movie moments’ gets 1.5 billion Twitter impressions, and America chomps popcorn as sharks devour B-list celebrities, pundits and politicians.
The social network announced a new feature that enables people to select which posts show up in their Timelines. The move might lead to higher costs for marketers.
Among the features of the new online tool is access to reams of data to back up stories.
The shape of a reporter’s workplace is changing rapidly. Don’t make assumptions when you pitch.
Reuters’ 2015 Digital News Report found that a large group of readers are leery of the model, though they regard it as a fact of life.
Spotify’s founder and CEO came off a bit combative with a tweet, while Pandora’s CFO seemingly took everything in stride.