Fox News bids farewell to Roger Ailes
In the midst of a sexual harassment lawsuit, the media outfit has decided to draw a close to its relationship with the chairman. Here’s how the ‘retirement’ was communicated.
In the midst of a sexual harassment lawsuit, the media outfit has decided to draw a close to its relationship with the chairman. Here’s how the ‘retirement’ was communicated.
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OK, so it’s not ‘Good Morning America’ or ‘Today,’ but that three-minute segment on the TV station in Bug Tussle could reap rewards—both immediately and down the line.
Governor’s State University in south suburban Chicago long languished with little interest from journalists. A new content strategy and its PressPage platform are changing that.
Instead of thumbing through the Arts section of a newspaper for movie reviews, millennials are opting for video-sharing. Here’s one journalist’s take on an expanding industry trend.
The role of petroleum in feeding the world. A volunteer mentoring effort at a high school. A gas station rebranding. Marathon Petroleum uses website to connect with people and offer its views.
Its new design supports a brand journalism strategy as journalists quote company experts and customers seek information on tax questions.
Johnsonville Sausage uses PressPage for Web posts and social media sharing, boosting the reach of a cooking stunt and broadening the search for a multi-skilled spokesperson.
This free download offers ways to benchmark your newsroom and improve your outreach to journalists—and the general public—by making it a content platform.
These days selfies, celebrity breakups and dog pants—yes, dog pants—garner coverage. If you take pride in your pitches, read on.
Here are three ways PR pros can piggyback—or leapfrog—breaking news stories.
Important brand news can happen at any time. Periscope enables you to share breaking news with your followers instantly.
Most marketing chiefs say that the buzz behind brand journalism and ‘real-time’ marketing is bigger than the results can deliver.
PR and marketing pros who embrace online storytelling can win big with fans through the social network. They also can boost their success in media relations.
Fewer reporters covering the news means you must be savvy to capture their attention. Here’s how you can adjust.