Katie Paine weighs in on the shifting landscape of PR measurement
The measurement expert takes the long view of what has changed for PR pros and what to expect in the near future.
The measurement expert takes the long view of what has changed for PR pros and what to expect in the near future.
Consider these tips for collaboration and remote connection.
Members of this exclusive group include Microsoft, L’Oreal, Target, Hotwire Global, Novo Nordisk, Metlife, Encompass Health, Goodwill, Cargill, AARP, Sheetz and UPS.
Here’s a look at the important steps of the process, from building your résumé to nailing your interviews.
Catch this free webinar to get your virtual messaging chops up to speed.
Even for an industry that is built on in-person interaction and performance, some digital tools offer a broad new horizon for reaching media outlets and driving awareness.
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Also: Frito-Lay funds Hamilton-themed curriculum in Texas, TikTok launches cybersecurity education initiative, Google introduces sustainability tools for Nest thermostat, and more.
The industry is changing fast. There used to be a PR playbook—not anymore. Here’s what should be on your radar.
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Beyond the challenges in safely managing your customer data, it is essential to differentiate between first-party data and first-party cookies.
The PR pro known for her work making kale a superstar of the food world, the veteran shares what tools and tactics she sees as having staying power.
Here’s how PR leaders can work to keep crucial team members engaged and ready for the next challenge.
Make sure local consumers can find your business when searching for products and services with these tips.
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