8 rules for better communications during COVID-19
The coronavirus outbreak has forced many organizations to change how the reach out to their publics and stakeholders. Here are some important guidelines to avoid tone deaf gaffes.
The coronavirus outbreak has forced many organizations to change how the reach out to their publics and stakeholders. Here are some important guidelines to avoid tone deaf gaffes.
Take some time to develop your skillset during your downtime, all from the comfort of your own home.
Also: Ford, GE and 3M collaborate on medical supplies, Twitter ramps up verification, Cadbury announced its new ‘spokesbunny,’ and more.
Also: AP Stylebook’s guide to COVID-19 coverage, how PR pros in the U.K. are affected by the pandemic, buzzwords to excise and more.
The current crisis is using up all the oxygen in newsrooms, so how you get your organization into the conversation? Here are some tips.
COVID-19 is dominating the news cycle. Can PR pros stoke interest about stories unrelated to the pandemic? Are journalists covering anything else?
How can communicators help their stakeholders and audiences through the current crisis around COVID-19? PRSA Chair Garland Stansell says it’s all about the basics.
Review and revise your media list, identify your niche, and don’t be averse to starting over from scratch.
Make your pitch distinctive and valuable to the producers and their viewers. Timing is crucial, and the personal touch—in your email and follow-up phone call—makes a huge difference.
When an exhibit of fashions from the Muslim world seemed poised to spark a backlash, the nonprofit mobilized media outlets, influencers and other resources to change the narrative.
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Once you’ve mastered the basics, what skills should take your focus? Here’s how to keep developing your career in the PR industry.
Silence doesn’t necessarily mean rejection, so rather than infer a ‘no,’ consider these other approaches. Often patience and persistence are your most valuable assets.
Does the title of ‘publicist’ really reflect all the work and expertise you bring to the table? Here are some reasons to rebrand yourself.
Also: Lyft’s restructuring to cut 90 jobs, the importance of featuring news releases within your newsroom, take our reader survey, and more.