If you aren’t pitching, stop calling yourself a PR pro
A flack who doesn’t pitch is like a gas station without a tire pump: Annoying and avoidable.
A flack who doesn’t pitch is like a gas station without a tire pump: Annoying and avoidable.
With some lawmakers now voting remotely due to COVID-19 measures, even greater attention must be paid to local media outlets.
Having a hard time getting through to your target outlet? Consider these essential steps.
What worked just a couple of months ago won’t fly during this crisis. Here are some essential ways to rethink doing outreach about your tech company or client.
At Wheaton College in suburban Chicago, the brand journalism team pivoted its storytelling to connect alumni and administrators, students and faculty, and the community at large.
Finding stories in your data can lead to big earned media wins.
Communicators are facing slashed budgets due to an economy sickened by the coronavirus epidemic, but there are still plenty of cost-effective ways to gain digital traction. Try these six tips to improve your Google rank.
This might be a tough moment in time for media relations experts, but the rules remain the same for maintaining good relationships with reporters. Here are some tips.
Here’s how you can turn yourself into a crucial resource for reporters during this global crisis.
Also: Disney+ deals with backlash over legal jargon tweet, join our Twitter #RaganChat, why PR pros must lead now more than ever, and more.
If part of your team who can’t do their normal tasks during the COVID-19 lockdown, here are some ways to still put these resources to use.
Here are three questions every PR pro should be asking about their brand right now.
TV reports still need to fill segment slots, but they’re limited in how they can go out and find stories. Here’s how you can be an important resource.
The answer, according to the data, is yes. Here’s a look at the trends in non-COVID-19 coverage.
Make sure your sound and lighting don’t ruin your presentation. Don’t forget to check your background, too.