A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. Experts from AT&T and more share how this impacts the PR industry.
From laptop stickers to an on-campus campout, the device-maker is finding ways to inspire a sense of community.
Your organization wants to make a splash—and big marquee names can offer big ROI. However, smaller, industry-centered publications can be just as rewarding.
Painting a vivid picture that offers your audience a desired scenario will seize their attention and carry them along on your journey. But wait—there’s more! Look inside for other secrets…
Empathy is essential when your audience stretches from California to Hyderabad and spans both internal and external communications.
Should your executives be on Twitter or LinkedIn? To answer that, start with a strategic question: What are your communication goals?
Some were botches, missteps and Twitter misfires. Others indicated far deeper institutional problems. We mean you, Facebook.
The company that owns such iconic brands as Calvin Klein and Tommy Hilfiger didn’t have an identity of its own until recently. Here’s how that changed.
Good crisis communications can seem to defy logic, especially when legal teams are involved. Michael Maslansky looks at Google’s response to the #GoogleWalkout—and how it got better over time.
Listen to competitors as well as the chatter. Develop your keywords—to track and respond to mentions—with internal help. Here’s how the analytics firm gets results from its reconnaissance.
Mobile makes up 65 percent of email interactions for Taylor Morrison. Most employees also watch company videos on their phones. What do these insights mean for reaching its staff?
The burrito chain has struggled to meet health and safety standards, with customers reporting food poisoning on two occasions. Can this new move satisfy its critics?
Start by empowering the social media stars you have on staff. Make it simple for others to join by curating content, and motivate their participation.
Unleash your heroic skillset upon the forces of HR gatekeepers and vanquish unemployment with these rip-roaring lessons from Marvel’s most beloved characters.
The organization seeks to boost its shrinking numbers, but reactions to the name change have been mixed. Meanwhile, the Girl Scouts are fighting back.
