Also: Video of Amazon driver goes online, types of content to attract new and appeal to current customers, lessons from the Popeyes PR crisis, and more.
Also: Google spreadsheet shows stark agency-pay imbalances, lessons from Life is Good’s 25th anniversary campaign, top pages on LinkedIn, and more.
Also: Forty-two percent of organizations are looking at ways of taking agency creative assets in-house, Dunkin’ wins with limited-edition merch, and more.
Also: A viral Popeyes-themed Halloween costume, Deadspin’s splashy staff exodus, Southwest’s crisis response over alleged bathroom camera, where PR pros get their news, and more.
Also: NBC affiliate apologizes for delayed tornado report, Always’ more-inclusive packaging, Nike chief resigns, and PR pros’ favorite platforms for personal branding and networking.
Personal exchanges and transparency are crucial yet neglected elements in working with professional partners, the journalist and ‘All the President’s Men’ co-author tells PRSA conferees.
Also: UK tells Chick-fil-A to ‘cluck off,’ Oracle scrambles after former co-chief’s death, Kimberly-Clark’s marketing chief steps down, and more.
Also: Juul seeks fresh start with new CEO, Fiat Chrysler mum on emissions scandal, Comscore takes hit over SEC settlement, and PR pros sound off about the press release.
Also: Salesforce educates consumers about its brand mission, Taco Bell makes waves with vegetarian offering, report shows hiring women leads to bigger returns, and more.
Also: Sears faces its final chapter, Ben & Jerry’s unveils its anti-racism ice cream, Cathay Pacific’s chairman resigns, and more.
Also: Yelp offers personalized results, Ogilvy and Medela’s award-winning influencer campaign, a ‘crappy’ social media post, and a gender gap on Facebook.
The promising digital media company that vowed to be a voice for millennials didn’t live up to its potential—despite scoring an interview with President Barack Obama. Here’s why.
Also: Interview lessons from Mueller’s testimony, KFC boosts engagement with a weird gift, key ways digital media is thriving, and how PR pros can lead the fight for transparency online.
You’ve launched a brand journalism site. Kudos. But it’s time to move on to what’s next. Welcome to brand journalism 2.0.
The telecom giant seeks to complete a merger with Sprint as it strives to bring affordable 5G to the entire U.S. To make its point, the CEO has lashed out at AT&T and Verizon in a blog post.
