Search Results (opinion)

Why corporate writing is bad and how to fix it.

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The New York Times  is “exploring plans to build search products that can sift through thousands of Twitter feeds and pull together commentary on specific topics,” reported Adweek ’s Mike Shields. Better watch your back, Maureen Dowd.

Written throat-clearing and verbal tics that clog communication and vex editors.

Hospital mailer shows how buzzwords build barriers to clear communication.

Big news across the pond: Gordon Brown resigned as Prime Minister on Tuesday, handing Britain’s reins to Conservative leader David Cameron, a former PR professional. Cameron worked as director of corporate affairs at television company Carlton during much of the 1990s. How’d he do? According to The Guardian , several journalists who worked with then-PR pro Cameron were unimpressed with him. “One senior business journalist who dealt with Cameron extensively describes him as ‘th…

Marc Thiessen, the former chief speechwriter for President George W. Bush, has joined conservative author Peter Schweizer to launch Oval Office Writers. It’s a communications firm, based in Alexandria, Virginia, which offers clients opinion editorials, research and talking points for media interviews, business and investor presentations, and crisis communications.

Twitter, Twitter, Twitter — it’s all over the press; it’s all over PR Daily . What’s the big deal? Columnist and entrepreneur Penelope Trunk has the answer. “This post is for all the people who think Twitter is stupid but wish they didn’t.” Related Forbes How Twitter and The New Yorker can be friends. Related The New York Times How to tame the Twitter jumble.

Be careful. Attorneys interviewed by MediaPost suspect that the new blogging rules from the Federal Trade Commission will make companies responsible for the actions of the bloggers on their payroll. “For instance, if a marketer signs up with PayPerPost — a company that pays bloggers to write reviews — and a blogger says something misleading, the marketer might be on the hook for deceptive advertising,” Wendy Davis wrote for MediaPost . However, another lawyer told MediaPost that a…

Bankers aren’t that popular these days. Helping create an economic downturn has that kind of effect. Apparently, though, if banks were better at social media they could begin restoring consumer trust. (Seems some people believe anything is possible, especially if it involves social media and people who say the word “engagement” a lot.) “Nearly one in three social network users value the opinions and recommendations of family and friends over industry experts, or any other source o…

Former presidential candidate McCain is locked in a heated campaign with J.D. Hayworth, an Arizona radio host, for the state’s Republican nomination. Friends of the McCain campaign released this Web video poking fun at Hayworth for his opinions on horse-man love and vampires.