Can any amount of apologizing redeem Nir Rosen for tweeting, “…I’m rolling my eyes at the attention she will get,” in response to news that Logan, a CBS reporter, suffered a “brutal” sexual assault in Cairo.
And, if you’re a PR firm, the questions you need to answer before a company hires you.
Got to say: It seems pretty impressive. We’ll see if it’s “a change in the way news is viewed,” as its billed.
So, you’re thinking about going back to school. A post-graduate degree will give you valuable knowledge—and might bury you in debt. What’s a communicator to do?
The weekly mag highlights shoter shorties and news summaries and, in doing so, changes how PR pros should pitch the pub.
Lots of chatter this week about Sarah Palin. Her reality show premiered ; her daughter Bristol advanced to the finals of “Dancing with the Stars”; her daughter Willow dropped a few homophobic slurs on Facebook; and the former VP candidate told Barbara Walters she could beat Obama in 2012. Bottom line: She’s making headlines. Thing is journalists, bloggers, and PR pros are divided on whether this media approach is savvy or slipshod. Lauren Eichmann, an account executive at Wa…
Sweets brand Skittles is known for its innovative social media campaigns — but the latest, which drowned a man in Skittles as fans clicked “like” on Facebook, appears to be a bit off the mark. In this post , social media pro Vikki Chowney challenges the campaign’s concept saying she “lost a little faith, as it seemed to lack real engagement.” Chowney continued: “Is a click of a button really that inspiring? It feels like a passive motion to me. It’s too eas…
After Chip Conley, CEO of Joie de Vivre, a chain of boutique hotels in California, attended the anything-goes Burning Man festival, shirtless photos of him — and one in a tutu — appeared on Facebook. This caused a stir among younger employees at the company. BNet gave Conley a chance to share his opinion on the matter. “Our mission statement is simple: To celebrate the joy of life,” he wrote. “And that’s precisely what I was doing at Burning Man, which, incidentally, I…
Think you can control what people are saying about your brand? Not a chance. And why would you want to? “After all,” writes social-media marketer Clay McDaniel, “the biggest benefit of social media is to allow your customers to express their opinions and talk about your products and services among themselves.” McDaniel believes you can take steps to avoid, or “circumvent,” an online PR crisis. What do you think?
Check out these all-too-common practices that almost beg people to unfollow or block you.
At least that what it says in the new Social Influence Marketing (SIM) report from Razorfish. “Not only do campaign specific metrics matter and can be measured but we believe a SIM Score for the social web is extremely important,” Razorfish’s Shiv Singh said, citing the report. “Think of it as the blood pressure for the brand in the social web.” Singh also noted that, according to the report, companies haven’t figured out how to build their brands in social media. R…
The Atlantic Wire , an online opinion aggregator from The Atlantic magazine, has a regular feature called, “What I read.” It’s quite simple: Media professionals — like NYT ’s Frank Rich and The New Yorker ’s Susan Orlean — are interviewed about what they read. Tucker Carlson, editor of The Daily Caller , is the most recent subject.
President Obama addressed the nation last night about the BP oil spill. The Washington Post ’s David Ignatius said Obama “had it about right” during his speech. “Call to arms. Three-point plan. End our energy addiction. God bless America.” Newsweek senior editor Daniel Gross thought otherwise. Writing for Slate , he said the speech was “almost enough to make you miss President George W. Bush. Maybe not the actual presidency of George W. Bush, but at least t…
In a bizarre twist, it seems that winning the prestigious Nobel Peace Prize could create a PR problem for the president. What do top PR professionals think of Obama’s reaction to winning the Nobel Peace Prize on Friday? Ragan.com asked several of them and most said so far, so good. Related Politico Despite Obama’s peace prize, the White House blog is still at war with Fox News.
No, it’s not what you think. This attorney’s advice isn’t, “Don’t. Say. A word.” Instead, Howard Levitt, who is counsel to Lang Michener and practices employment law, embraces the central tenets of strong crisis communications. For instance, he recommends companies respond quickly to a crisis. “Waiting makes it harder for us to reverse opinions that had time to become entrenched,” he wrote.
