Starting your own PR consultancy: 10 things you need to know
From networking to taxes, a solo PR pro shares her experience with founding a consulting firm.
From networking to taxes, a solo PR pro shares her experience with founding a consulting firm.
No kidding. Twenty press releases from American Airlines impressed a reporter for the Dallas Morning News. Don’t try it at home (or at work—especially at work).
In response to an article published this week on PR Daily, a measurement expert calls us to task and roundly rejects the notion of ad value equivalency (AVE).
A simple mathematical equation—combined with several other factions—will tell you the monetary impact of the coverage you won for your client.
Many iPad users truly like Rupert Murdoch’s digitally delivered content—just not enough to pay for it.
The big-box retailer is involved in what some are calling the year’s ‘most important’ Supreme Court case, but you wouldn’t know it by looking at the company’s website.
You don’t have to be Justin Bieber—or a dead celebrity—to become a trending topic, you just need to know how to do it.
The semicolon is mysterious, but it provides a much needed wink, pause, and reflection.
A new survey says that affluent and well-educated people in Canada are not the ones guiding the conversations on blogs, Facebook, and Twitter.
This regular feature gives you the scoop on the latest and most useful social media platforms. In this week’s edition, you’ll learn about a YouTube for business, a new way to share news, news from the world of Foursquare apps, and more.
The websites owned by Gawker Media attract as many page views as The New York Times. Much of that success is thanks to their sexy headlines. Here’s how they do it.
Philip J. Crowley resigned over controversial remarks he made about WikiLeaks suspect Bradley Manning. He also sent two ill-advised tweets.
Apparently, all you need is ‘Bieber’ in your Twitter handle for a high-score on Klout.
Want to get started on this emerging social media site? Here are some PR pros already on the site to help you get your feet wet.
Scandal rocks prestigious universities after reports surface that professors were involved in a PR scheme on behalf of Muammar Qaddafi.