5 ways to make your press release pop
Your next release should be as attention-getting as a billboard. A PR pro—who recently returned from a road trip—explains how.
Your next release should be as attention-getting as a billboard. A PR pro—who recently returned from a road trip—explains how.
Guys, she taught you how to treat a lady. Gals, she taught you how to be one. Turns out mom also taught you a thing (or five) about social media.
This week’s Twitter misfires from NFL running back Rashard Mendenhall inspired us to stroll down Memory Lane. Good thing these athletes perform better than they tweet.
The network is airing a monthlong series on PR. So, why is its latest installment about ad campaigns that are directed at Asian-American audiences?
With everyone focused on the death of Osama Bin Laden, these topics likely flew beneath the radar. Until now.
Remember the seminal half-hour comedy from the early ’90s? Turns out Zack Morris, Screech, Kelly, and the gang knew a thing or two about PR, sort of.
The social network unveils a useful addition that can benefit users and groups; it rolls out the highly anticipated Groupon competitor, and faces down a $1 lawsuit.
You can leave the clown car at home, but do take a lesson from P.T. Barnum when it comes to generating buzz about the next great _____ (fill in the blank).
A journalism professor explains the five types of editorial content that Canadian newspapers share on the geo-location site.
At many news organizations, it’s been taboo for reporters to join Facebook and ‘friend’ sources. Not anymore—as long as they maintain their journalistic integrity.
News that the U.K.’s PR industry is questioning its approach to digital and social media sparked a passionate blog post.
New York is a destination for professionals looking to get a leg up on the competition. Here’s how you could do it before even landing at JFK or LaGuardia.
Though a complimentary order of pot stickers or a free consultation may sound like a good idea, it could hurt your Yelp prospects. Try these suggestions instead.
A report in Inc. magazine says the profession is expecting 6 percent annual growth for the next five years.
Sure that might seem obvious to many of you, but do you have a strategy in mind to wrangle social media? This PR pro has three for you to try.