The digital magazine app isn’t just for glossy pixels and beach reading. PR and marketing pros can use the tool to help brands connect with audiences.
One social media platform thrived on breaking news; the other found popularity with personalized stories and quizzes.
After a TV argument with actor Ben Affleck about Muslims, Bill Maher deflected questions about it in an interview. Should he have?
Though he’s been characterized as a wimp who gets picked on by schoolyard bullies, the newest White House press secretary does have some tricks up his sleeve.
Bloggers and reporters are flooded with pitches every day, but pitches with certain elements always rise to the top.
The definitive guide to etiquette extends far beyond proper invitations for various occasions and knowing how to use a finger bowl.
Apologies aside, did Facebook’s ’emotional contagion’ study simply damage its relationship with users beyond repair?
The Gray Lady’s leaked ‘Innovation Report’ gives some insights about how it’s attempting to modernize and offers ideas about how marketers can do the same.
Facebook does a bang-up job of getting marketers hooked on ‘likes’ and shares, but is any of it really productive?
Most readers will put up with headlines that include phrases such as ‘you won’t believe what happens next’ or that tout lists, as long as those headlines lead to content worth sharing.
The phrase has a bad connotation, but in PR, knowing it all is anything but a bad thing. Check out these tools that can help you achieve maximum knowledge.
The traits PR professionals should not have.
You think in sound bites; you deal in talking points; you feed on deadlines, and more.
Time magazine has named the pope its Person of the Year, capping off a year of positive PR for the Catholic Church.
Hiring a PR firm to help your brand isn’t the end of the exchange. Maintaining a healthy back-and-forth is pivotal.
