PR and marketing pros can learn more about those who post online—and craft content that their fans can find more easily.
PR pros can piggyback off breaking news and other events to get more exposure for their clients. Find more news hooks by following these tips.
There are plenty of trends beyond emojis and content marketing that have potential to change the PR landscape. Here are a few.
Whether your brand sells classroom supplies, apparel, or other seasonal items, there’s still time to get going with one of these online tools.
We asked for the best in all things digital PR communications and social media. See who made it as a finalist in the 2015 Digital PR & Social Media Awards.
The network’s announcement—shared on its website, Facebook page and Twitter feed—included its intention to team up with sex abuse prevention groups on a documentary.
Many social media platforms are introducing new tools that give users a filtered look at news and current events. Brands can take advantage, too.
Moderators locked up sections of the site after a popular talent director was fired.
Facebook announced changes to its algorithm, which would boost the reach of posts that users spend the most time viewing, including ‘Instant Articles.’
Simple mistakes can doom your message. Here are three of the most common—plus tips for remedying each so your clients get the coverage their news deserves.
The word ‘goal’ is scary for many PR pros because a wealth of variables can change outcomes. Here’s how to be more assured of what you’ll get.
Is your tourism campaign stuck on the taxiway? Here are three tips to help your media outreach take flight.
The departures of Brian Williams and Jon Stewart highlight open job opportunities with several media companies.
LinkedIn asked its users to nominate the most inspiring Company Pages on the network. Here are the winners and ways to apply their smart tactics to your page.
Is native advertising fake? Is it product placement? Is it inherently disingenuous? This author says absolutely not.
