Trying to boost conversion rates can baffle the savviest content marketers. Instead of wasting your time with the same old tools, try these website tweaks.
While on the campaign trail, the GOP candidate’s team shared an image of a firearm along with a simple word: ‘America.’ The backlash was swift.
February means brands and organizations promote diversity and endorse the achievements of prominent African-Americans. To make the most of it, here’s what a few communicators advise.
These days selfies, celebrity breakups and dog pants—yes, dog pants—garner coverage. If you take pride in your pitches, read on.
Nearly 70 percent of Michiganders disapprove of Gov. Rick Snyder’s handling of the water crisis in Flint. He pledged transparency but won’t reveal who is paying the two PR firms he’s just hired.
For many social media managers, there can be a lot to choose from when selecting optimal platforms for tracking content and designing visuals. Here are a few tips on how to find the best products for your needs from a pro in the field.
The president got teary when reflecting on the high number of lives lost of mass shootings over the course of his presidency, and critics and supporters alike responded online.
Your content is only as good as those who read it. Here’s how to get a leg up on the competition and push your results to rank higher in search engines.
Monitoring of visuals, the emergence of data throttling and the demise of the bundling board are just some hallmarks of the past year.
Spotify has openings in New York City and Tokyo for experienced communications pros.
If you don’t think Katy Perry, Beyoncé, Taylor Swift and One Direction have some marketing wisdom to impart, you haven’t been paying close enough attention.
With the evolution of communications, let’s shower today’s public relations stars with gratitude. Many have adapted, and they deserve our praise.
Report reveals what motivates bloggers, vloggers and short-form content creators to work with brands.
This week’s featured listing offers one candidate the opportunity to work with Goodwill, named one of America’s most inspiring companies.
This week’s featured listing gives one candidate the opportunity to expand NFL’s fan base in the United Kingdom.
