A Florida congressman’s mosquito-filled jar garnered attention on Twitter and YouTube. In Miami, residents protested to prevent aerial spraying of a controversial pesticide.
You might have an awesome campaign, but if you launch it in a new country with a different culture, you must adjust your messages. Here’s how to prepare.
Is there a rhyme or reason to crafting viral content? Recent research points to specific sharing platforms. Are you using the right social media channels and strategies? Find out.
Snapchat’s popularity has exploded on the social media scene—and the app’s user numbers are continuing to expand. Still curious how it works? Here’s a record-setting example from Taco Bell.
Today’s consumers want to get to know the brands they like and use. How should marketers relish that opportunity? A new report points to video. Here’s how to get started—or improve.
Data show that magazines might influence more purchasing decisions than many marketers might think. Here are highlights from a recent Nielsen Catalina study.
Jobs in print journalism might be scarce, but a recent report says internet publishing roles are on the rise. Here’s the scoop—and a few writing/media relations positions to browse.
On Tuesday, online rumors spread that Roger Goodell—the National Football League’s front man had passed. Users and reporters jumped all over it. Here’s the gist of the prank.
If you’ve been disappointed with the social media app’s measurement feature, worry no more. It recently confirmed a platform-wide upgrade. Here’s what you can expect—and when.
It’s difficult to measure a PR email marketing campaign. In politics, emails go out daily, and results can be even tougher to track. Here’s lessons learned from February-March of 2016.
The debate over the usefulness of the release in PR might never be settled. Is the two-sentence email or social media pitch its rightful heir, poised to steer the family in a new direction?
Press releases aren’t dead, but they do need a lot of care and attention to truly be effective.
Attorneys for hundreds of residents with contaminated drinking water have filed suit against Michigan’s governor. Social media users weigh in on the state’s juxtaposing marketing strategy.
In the wake of the Brussels attacks, one communicator exemplified what not to do in a crisis. Here’s how his ‘PR skills’ turned into what the Internet called ‘nonsense’ in a matter of hours
It’s tempting to twist data into the results you want, but doing so won’t help your organization get ahead. Beware these measurement traps.
