Working as a brand manager in today’s social media climate is not easy. Heed advice from this young PR pro turned social media expert to stay afloat.
In July, the company received a report saying a hacker had stolen 280 million users’ details, but an investigation unearthed what is now the biggest hack in history.
The VP for the brand’s parent company was applauded for her tempered statement amid the firestorm over Donald Trump Jr.’s analogy. Here’s what you can learn.
Planning is paramount to success when pitching stories and securing coverage for your organization or client.
Take a page from the organization’s playbook on how to monitor and measure the pulse of your consumers online. Doing so can ensure your next campaign’s success.
Although starting your digital audio program could lead to exposure for your organization, experts say success can equally come from adding a few shows to your listening repertoire.
Are artificial intelligence programs replacing human resources departments? Some HR managers say yes. Here’s why—along with available communications jobs to peruse.
The maelstrom of coverage on news and social media ranges from lung capacity to lividity. Top aides’ admission that they ‘could have done better’ hasn’t brought much comfort to the public
In light of the recently passed HB2 law, the college sports conglomerate will relocate a slew of 2016-17 championship games. Here are statements from both sides.
As more NFL gridders opt to take a knee or raise a fist during the national anthem before games, companies and teams seek to strike a delicate balance in responding.
An organization’s chief can have a profound impact on a brand’s image. Here’s how crafting and promoting your leader’s persona can translate into success.
Worried about millennials taking over your workplace? Don’t fret. Instead, embrace the shift. Here’s what they’re looking for from employers—along with our list of open positions.
As remembrance of the cult classic’s first episode circulates online, Facebook marketers target Trekkie audiences. Here’s what brand managers drummed up—and why.
From the perception that you’re just a glorified event planner to clients’ unmarked changes to your scrupulously crafted copy, these nettles will make even seasoned practitioners cry.
For all PR agency owners, hitting the quarter-of-a-century milestone with a growing business is the Holy Grail. Here’s how communicators can find and seize it.
