Praises showered the company’s marketing team for buying the sponsored Twitter hashtag and for its series of tweets during the final presidential clash.
Landing communications help is the first step in a mutually beneficial relationship. Here’s how organizations can make the most of it.
With more than 1 billion users and an increasing audience to keep engaged, the social media app is trying a feature that suggests discussion topics. Here’s how it looks—and works.
The time and energy devoted to a few extra run-throughs might be better spent on revitalizing yourself with rest, exercise and proper nutrition and hydration. Speakers, heed this advice.
The first lady’s speech makes ‘shock waves’ for her condemnation of the New York billionaire, who, isolated in his party, is finding his own surrogates to champion his cause.
The airline said its commitment to diversity, inclusion and respect of all of [its] customers worldwide is rooted deeply in [its] company’s values and culture.
The internet celebrity quickly endeared the hearts of presidential debate viewers, but his fall from grace provides valuable PR and marketing lessons.
Want to increase your reach on social media? Target consumers based on their location. Here’s how the social media platform is making that option more accessible.
Ronald McDonald’s role in the fast-food company’s marketing efforts will be less significant in the coming months—or at least until clown sightings diminish. Here’s why.
Media relations is a tough process to perfect, but those who come out on top follow feedback (even if it’s criticism) to hone their skills and approach.
A lot can go wrong when you’re marketing and promoting an event. To avoid missteps, consider this advice.
The social network’s enterprise service is launching in a few weeks in London. Here’s what organizations—and their employees—can look forward to.
The presidential candidates went head to head recently. Here are lessons PR and communications pros can learn from it.
One hit in a top industry news outlet can make your company. Here are three tips for breaking into their vaunted pages.
One PR pro argues that Tina Fey’s insights about working a scene with a fellow thespian can boost communicators’ success. Here’s how.
