5 tips for a successful crisis simulation
Setting up a plan and building a response team are just the first steps. Putting those elements—and people—through the paces requires diligence and more than a little imagination.
Setting up a plan and building a response team are just the first steps. Putting those elements—and people—through the paces requires diligence and more than a little imagination.
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Put yourself in position to succeed by avoiding the errors that most organizations make.
The city discovered that no global agency was ready to mop up its reputational mess as pro-democracy protestors have revealed cracks in public perception of the Asian business hub.
It might feel like tired advice to exhort brand managers to prepare for a PR nightmare, but with so many communicators getting it wrong, it’s time to take another look at the basics.
For clients and practitioners alike, a reputational firestorm can seem interminable. Here’s how to handle voracious journalists while maintaining your integrity.
These takeaways from a chief communications officer can help you respond to a negative situation in a way that quickly boosts your brand and can get you through the storm.
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When responding to a crisis event, PR pros must be careful to avoid mental mistakes. Here’s how to make sure your brain doesn’t play tricks on you.
Is your social media policy easy to understand?
Organizations of all kinds face disruption from extreme weather events. Here are the messages and plans you should have in place to be prepared.
Many organizations try to “stay above the fray” when responding to spurious allegations, but sometimes you must speak out. Consider these tips.
Media interviews can quickly go off the rails if your spokesperson doesn’t know when to stop talking. Here are some tips to avoid letting loose lips sink your media strategy.
A yearbook photo dating back 35 years has the state’s top official on the hot seat. As old deeds and behaviors come under new scrutiny, executives and communicators should prepare.