10 terrific Instagram tools for marketers
From analyzing follower behaviors to creating inspiring quotations with beautiful backgrounds, these handy helpers will help you get the most out of the image-sharing platform.
From analyzing follower behaviors to creating inspiring quotations with beautiful backgrounds, these handy helpers will help you get the most out of the image-sharing platform.
Producing conferences and other industry happenings can provide you with a plethora of content, opportunities to boost your brand and more. Consider these tips.
The airline recently encountered a reputational nightmare after video of a flight attendant went viral. However, it’s faring better than United. Here’s why.
Several organizations have stopped using the social platform’s content feature because they cannot effectively monetize their articles. Facebook says it’s implementing necessary changes.
The philosophy behind yoga advocates for clear thinking and focused energy. Those things can help greatly with stressful PR work.
More and more, PR pros seek an advantage by scripting the exchange. That might seem like a good idea, but it could damage your credibility and cost you future access.
Data mining and tracking can be difficult. Instead of taking shots in the dark, try implementing these crucial tactics.
Most communicators likely didn’t land their jobs in the hopes of doing math and measurement. Like it or not, it’s on their to-do list. Thankfully, this four-step outline makes it a little easier.
Getting a journalist to notice your client’s story in an email pitch proves surprisingly easy, as this Fractl survey suggests. Just speak like a human and treat the reporter’s work with respect.
From the perception that you’re just a glorified event planner to clients’ unmarked changes to your scrupulously crafted copy, these nettles will make even seasoned practitioners cry.
Want to see your insightful prose in all its glory on Huffington Post, Fortune, Entrepreneur, Inc. or this very website? Here’s what you need to know to take those first crucial steps.
It’s easy for new PR pros to get caught up in bad habits and behaviors that slow or impede career development. How many of these 10 mistakes are you making?
From fervent denunciations to a tacit ‘What took you so long?’ the online cadre of editors and PR pros are chiming in on the shift, which is in effect today, as the 2016 Stylebook publishes.
Opportunity knocks. Follow these three rules to make sure your pitches work for journalists—rather than irk them.
Four million people could be infected with the virus this year. Global health leaders—criticized on how they handled Ebola—are taking swift action to curtail the spread.