Singapore clothing brand apologizes for rape joke
A button on the retailer’s website that led to its Black Friday sale read, ‘rape us now.’
A button on the retailer’s website that led to its Black Friday sale read, ‘rape us now.’
The company admitted that its website wasn’t ‘as secure as it should have been.’
Public relations can be a difficult game, what with CEOs mouthing off on social media or products going haywire. In observance of Thanksgiving week, here are a few of this year’s turkeys.
Superior real-time marketing depends on a team of sensitive, alert intelligent social media pros who know how to seize the moment and disclose its relevance to their product in front of a hypercritical audience.
The pontiff recently issued an apology over recent scandals, but did not specify to which he referred.
Firestorms can affect any organization, and it’s important to be prepared. Here’s how you can mitigate damage and regain your audience’s trust in i.
WGN-TV used a stock photo of a gold star used during the Holocaust in broadcast about the Jewish holiday.
An image the company shared via social media encouraged women to ‘look like a girl’ and ‘think like a man.’ It was not well received.
The PR and marketing pros behind these blunders can give you pointers on what not to do online.
Dr. Tim Hunt’s comments about ‘girls’ in labs got him in trouble, and his attempt to apologize didn’t help his cause.
Caleb Gardner, a content director at Organizing for Action and 18 Coffees, said brand missions are the future for PR and marketing pros.
According to one PR exec, it’s clear that we are. As a result, brands must be more cautious with their apologies.
The president issued a mea culpa after a drone strike killed an American aid worker held hostage by Al Qaeda, but many took the chance to voice other situations in which an apology was warranted.
The actors, who portray Batman and Iron Man in upcoming movies, handled media pressure in very different ways this week. (Update)
The fashion magnates said gay couples shouldn’t adopt children and that children born of in-vitro fertilization are ‘synthetic.’