Announcing PR Daily's Digital PR & Social Media Awards winners

Brands and agencies from around the world submitted some of their most impressive campaigns and projects. We’re excited to finally name these industry trendsetters as this year’s award winners.

Congratulate the winners and check out their work below.

Digital & Social Media Activity

Blog

WINNER
Ferrovial Content Strategy on Blog
Ferrovial

Honorable Mentions

  • Premier Health Now, Premier Health
  • Cision Blog, Cision
  • Build Awareness with Ghostwritten Physician Blogs, Aha Media Group with Inova
  • Transform, Microsoft
  • Davey Tree Blog, Davey Tree

Contest or Game

WINNER
Why I Code
Oracle

Honorable Mentions

  • #WeAreCisco #LoveWhereYouWork #MayThe4th Contest, Cisco Systems Inc. in partnership with NASDAQ
  • Fan Favorite Song Giveaway: Launching the Special Edition M50xRD Headphones, lotus823 and Audio-Technica
  • ePromos for Good/Giving Tuesday 2018, ePromos Promotional Products/Motivators

Digital Product or Service Launch

WINNER
Nissan Presents the Bloggin' Mamas Safety Academy
Nissan North America with The Allen Lewis Agency

Live Chat, Stream or Hangout

WINNER
Imagine the Future
Racepoint Global and Dassault Systèmes

Honorable Mentions

  • Noble Energy Livestream of the Greeley Stampede Parade, Noble Energy and CenterTable
  • WeAreCisco Employees LIVE on Facebook, Cisco Systems Inc.

Microsite or Custom Site

WINNER
A Watershed Moment: Inside Microsoft’s Smartest, Greenest Office Yet
Microsoft Story Labs

Honorable Mentions

  • Microsoft Stories, Microsoft 
  • Path to the Inbox Interactive Game, Return Path
  • Customer Interconnection Tool, Hawaiian Electric, Hawai‘i Electric Light and Maui Electric (The Hawaiian Electric Companies) with Donna Mun
  • Digital Transformation of Sales, Microsoft

Podcast

WINNER
Martinis & Murder Podcast
Oxygen Media

Honorable Mentions

  • Market Boldly Podcast, Katrina Olson Strategic Communications
  • .future, Microsoft Story Labs

Use of Digital PR & Social Media For...

Brand Awareness

WINNER
#WeAreCisco #LoveWhereYouWork #MayThe4th Contest
Cisco Systems

Honorable Mentions

  • Zendesk's 10-Year Anniversary Campaign, Zendesk
  • Australia Food and Wine, Tourism Australia
  • From Me to We, March Communications and YO Sperm Test
  • CareSource of Georgia Facebook Page Launch, CareSource

Cause Advocacy

WINNER
Anything But Sorry
Canadian Down Syndrome Society and FCB

Honorable Mentions

  • Kiss This 4 MBC, Biosector 2, a Syneos Health company and Novartis Oncology
  • Toilet Talks, GMMB and PATH
  • Let's Check In, JPA Health Communications and Center for Eating Disorders at Sheppard Pratt
  • Speaking Up for Speech Pathologists: Using Digital Storytelling to Spread the Word on Communication Access, Pesel & Carr and Speech Pathology Australia
  • #LetsTrumpAddiction, CURA Strategies and Advocates for Opioid Recovery
  • MedAccess PA, MedAccess PA/WordWrite Communications

Community Engagement

WINNER
CMO Predictions
PAN Communications

Honorable Mentions

  • Windsor Court Geofilter Engagement Campaign, DEVENEY and Windsor Court
  • Coder's Kitchen, Oracle
  • Ferrovial Content Strategy on Blog, Ferrovial
  • SEMrush Easter Egg Hunt, SEMrush
  • ND-LEEF #EagleCam, Notre Dame Research and Notre Dame Linked Experimental Ecosystem Facility (ND-LEEF)

Content Marketing and Brand Journalism

WINNER
Tourism Australia: Luxury
Tourism Australia

Honorable Mentions

  • Ferrovial Content Strategy on Blog, Ferrovial
  • Premier Health Now, Premier Health
  • BirdDogHR Content Marketing Campaign, RelationEdge Digital Agency and BirdDogHR

Crisis Communications and Reputation Management

WINNER
Hillsborough County Crisis Communication During Hurricane Irma
Hillsborough County, Florida/Communications & Digital Media

Honorable Mentions

  • Bright Lights Windsor, City of Windsor
  • Pension for Life, Stiff with Veterans Affairs Canada
  • Surviving the Social Storm: Entergy's Response to Hurricane Harvey, Entergy

Employee Engagement and Recruitment

WINNER
Social Ambassador Program
Cisco Digital Marketing at Cisco Systems Inc.

Honorable Mentions

  • #WeAreCisco #LoveWhereYouWork #MayThe4th Contest, Cisco Systems Inc. in partnership with NASDAQ
  • Social Media Ambassador Program, VSP Global
  • Post-Merger Communications Campaign, Dell EMC Education Services Communications Team

Event Promotion

WINNER
2018 World Economic Forum—#DavosSquad
Mercer

Honorable Mentions

  • Book Launch, Palm Beach: The Essential Guide to America’s Legendary Resort Town, DEVENEY and Rick Rose
  • Amplification, Awareness and Cisco Live Buzz, Cisco Live, Cisco Systems Inc.
  • ChefsGiving: Raising Funds For Those Devastated By Northern California Wildfires, Ellipses Public Relations Inc. and ChefsGiving
  • Lucky 13: A Record-Breaking Year for the Richmond Folk Festival, VANCE and Venture Richmond Events

Campaigns

Email Marketing Campaign

WINNER
Mark's Email Marketing 2018
Mark's

Health Care Marketing Campaign

WINNER
Kiss This 4 MBC
Biosector 2, a Syneos Health company and Novartis Oncology

Honorable Mentions

  • Be Certain, Racepoint Global and Gamma Medica
  • Jenny's Journey, Premier Health

Influencer Marketing Campaign

WINNER
Cisco Live—Amplification Through Influencers
Cisco Systems Inc.

Honorable Mentions

  • DCTA State Fair of Texas Influencer Marketing Partnership Leads to Contest Success, Denton County Transportation Authority
  • Influencing the Path-to-Purchase, Women's Marketing with jane iredale
  • Destiny 2's 2017 Influencer Campaign, Activision and PMKBNC
  • Sony Alpha Imaging Collective, Sony Electronics

Marketing Campaign

WINNER
Entrepreneurs Driven to Save Lives
JPA Health Communications and Together for Safer Roads

Honorable Mentions

  • Optum Data in Focus: Multi-Touch Campaign for OptumIQ™, Optum
  • 2017 Golden Apple Awards Surprise Visits, The Harbinger Group

Media Relations Campaign

WINNER
SafeWise—"Safest Cities"
Clearlink

Honorable Mention

  • Destiny 2's 2017 PR Campaign, Activision and PMKBNC

Multi-Channel Campaign

WINNER
Mark's Well Worn
Mark's and Touche!, Veritas, Brookline

Honorable Mentions

  • Build vs. Buy: You Don’t Need to be an 800-Pound Gorilla, Red Lorry Yellow Lorry and Edgeware
  • Hurricane Harvey Response, VSP Global
  • Circles, FCB and Levi's
  • Australia Food and Wine, Tourism Australia
  • Email University, Return Path

Public Relations Campaign

WINNER
Destiny 2's 2017 PR Campaign
Activision/PMK*BNC/Step 3

Social Media Campaign

WINNER
Dexcom's Call of the Warrior Campaign
Dexcom, Allison+Partners, Marcus Thomas, Mirum

Honorable Mentions

  • Jenny's Journey, Premier Health
  • Renewable Natural Gas (RNG), FortisBC
  • Cisco Live—Amplifying the Customer Experience, Cisco Live, Cisco Systems Inc.
  • Ferrovial Content Strategy on Blog, Ferrovial
  • DMU Peer-to-Peer Project, De Montfort University Leicester

Specialty Campaign

WINNER
#GiveAToast
Community Toronto and Canadian Tire

Honorable Mentions

  • “Live Boldly. Prepare Accordingly.” Racepoint Global and Massachusetts Association of Insurance Agents
  • Animas® Twitter Campaign, Agency 451 and Omnipod
  • Opioid Awareness: Know the Dangers, Russell Herder and Minnesota Department of Human Services
  • Nurse Staffing Quiz, AMN Healthcare
  • LTPA “3 Perfect Days,” DEVENEY and Louisiana Travel Promotion Association
  • Why Article 14, JPA Health Communications and Global Bridges

Viral Campaign

WINNER
HighSpeedInternet—2017 Outreach
Clearlink

Use Of...

Use of Facebook

WINNER
Aflac and the Power to Do Good
Aflac with FleishmanHillard and KWI Inc

Use of Instagram

WINNER
#IAmAdvocate
Advocate Health Care

Use of Snapchat

WINNER
The Zendesk Snapchat Channel
Zendesk

Use of Twitter

WINNER
Cisco Live—Brand Awareness and Customer Loyalty
Cisco

Use of Video

WINNER
Efron Brothers "Tested Tough"
Columbia Sportswear and PMK*BNC

Honorable Mentions

  • LEARN  GIVE  SHARE, Adventist Health Simi Valley

Grand Prize

Grand Prize: Digital PR Campaign of the Year

WINNER
Anything But Sorry
Canadian Down Syndrome Society (CDSS) and FCB

Grand Prize: Social Media Campaign of the Year

WINNER
#WeAreCisco #LoveWhereYouWork #MayThe4th Contest
Cisco

Honorable Mentions

  • China Students Education Support Award, Color, Way of Love, Nippon Paint
  • Ferrovial Content Strategy on Blog, Ferrovial