Your reputation needs a strong defense

Widespread mobile technology in a globally connected world means that a single mistake can morph into catastrophe. Just ask the folks in the aviation industry.

Public opinion operates like a virus, spreading exponentially with every new contact. Luckily, the very tools that help your critics share their gripes can be used to safeguard your reputation. You don’t have to hire a fancy PR firm; you can be prepared with a strategy for real-time social media response.

Ragan’s Real-Time Social Media Virtual Summit gives you the blueprint for managing your media channels and avoiding devastating pitfalls during a crisis. Experts from Southwest Airlines, Georgetown University, Nomiku and Vendini will share their tips for producing surgically precise responses to disastrous events.

In this three-hour virtual summit, you will learn:

· How to craft a responsive social media strategy with a limited budget