You are the best comms asset when writing with generative AI

ChatGPT has gotten a bad rap that it will take people’s jobs across multiple industries including PR.  

While this plausible concern is valid, if you are on the agency side there’s some pretty good news. According to Forrester research, agency jobs in the public relations and creative roles space will see increased hiring in the coming years.

There’s other good news for PR pros who are still concerned about job insecurity as it relates to generative AI: authenticity, powerful and creativity in writing are, for the most part, an irreplaceable human skill.