Will Nestlé be able to gain consumer trust after Maggi noodle recall?
Indian authorities are filing a lawsuit against the brand, which is now in damage-control mode. Some say the company hasn’t done enough to answer the crisis.
A massive recall was issued for Maggi instant-noodle products, and they were pulled off grocery store shelves immediately.
The Indian authority’s report has culminated in Indian authorities filing for damages against Nestlé. The country’s National Consumer Disputes Redressal Commission will preside over the case, which is expected to be heard next week.
Nestle has released a Q-and-A website, which answers questions like:
As part of its response, Nestle brought out the big guns. Global CEO Paul Bulcke gave a press conference in India, telling members of the news media:
The trust of our consumers and the safety and quality of our products is our foremost priority everywhere in the world. Unfortunately, recent developments and growing concerns about the product have led to confusion for the consumer to such an extent that we have decided to take the product temporarily off the shelves, in spite the product being safe.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
