Why your marketing should focus on retaining your fans
New friends are good—but your old friends can make the difference between success and folding your business. Here’s how to keep customers coming back for more.
Acquiring new customers is a driving force that motivates all companies.
However, for a business to thrive, it must eventually shift its focus to retaining the customers it’s acquired, rather than only landing new ones.
A client or customer who stays with your company over time gives you the chance to provide more ongoing value, develop more personalized content, nurture a brand advocate, gain referrals and earn positive word-of-mouth marketing.
Plus, it costs less to retain an existing customer than it does to acquire a new one, making it a smart move for your bottom line to keep current customers coming back.
The facts of customer retention
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