Why your content should be written by your experts
Good content requires a personal touch, and making sure your strategy includes your knowledgeable subject matter experts is essential for success. Consider these insights.
Subject matter experts are probably some of the busiest people in any organization.
They are worried about big-picture stuff like growing their business, predicting where their industry is heading, finding ways to make their team more productive and so much more. They need help with the actual process of creating content, so they work with PR pros and marketing teams to get the job done.
If you’re a business leader yourself or work closely with one, this description is probably hitting pretty close to home for you.
However, it’s important for your content to come from these busy, important people.
Companies don’t have ideas—people do
Content is far more powerful when it’s humanized and there’s a name and a face attached.
Yes, your content creators can research and write a perfectly useful, informative article, blog post, or whitepaper on their own for you to slap your name on. However what readers want are stories from real people to whom they can relate.
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