Why working for a small agency is good for your career

This article was originally published on PR Daily in June 2015. You’ve just graduated from college or perhaps are undergoing a career transition and are ready to launch in the big scary world of PR. Where should you start looking for a job?

If you’ve done your homework and built a personal brand on social media, made connections and networked with PR pros, it might be easier than you think to land your dream job.

No, I am not talking about going after a position in a big agency. I am thinking of something different: small successful PR agencies, those agencies started by PR pros with the mission to do things differently, some of them are entirely virtual.

Why small and not big agencies? Why not go for the big fish?

Of course you could do that, but the reason I am recommending a small PR agency is because you have an amazing opportunity to learn a lot.

While in a big agency of corporate America, you have to take one step at a time and climb the ladder slowly to get to work with the “big guys,” in a small agency or a small in-house PR department, you get to do everything.