Why these experts think going viral is overrated

We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight.

But the reality for today’s brands is that one outstanding post isn’t enough to move the needle. Here are just a few reasons from the experts at the Social Media Conference for PR, Marketing and Corporate Communications:

Discover more strategies for social media success from these organizations, as well as Disney Parks, Twitter, Nickelodeon, Amazon and more. Join us on March 6–8 at Walt Disney World Resort for this one-of-a-kind conference.