Why blocking your critics on social media is a big mistake
You don’t want to broadcast your flaws but deleting them from social media means you are missing an opportunity to talk to your audience. Consider these insights.
More than a few years back, we had a client that had an aversion to social media.
A small government agency, it was intrigued by the idea of being able to post its news directly to its constituencies on platforms like Facebook and Twitter. After all, such tools were changing—and have changed—the face of public relations and put several target-seeking arrows into the PR quiver.
Yet, when the agency realized that citizens would be able to comment on its otherwise positive news, it put on the brakes, recoiling over the prospect of John Q. Public not responding with the appropriate hosannas. Then it had another thought: What if it just deleted the negative comments as soon as they were posted?
Think again.
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