Why and how video will be your go-to marketing tactic in 2016

When it comes to 2016 public relations trends, video will be the new black.

By 2019, roughly 80 percent of the world’s Internet consumption will be video, according to a recent report from Cisco.

In today’s crowded content world, smart communicators will recognize that video shouldn’t be a tactic to use only in special cases. It will be the primary content element in PR and brand journalism.

To achieve video success in 2016, content marketers ought to consider the following:

1. Use video strategically. Before you begin producing video, understand where this format fits into your content continuum. Seasoned storytellers understand that although text and graphics best communicate information, nothing conveys raw emotion better than video.