WhatsApp stakes claim as leader in mobile messaging
Recent data show the messaging app is preferred by users in 109 countries—beating Facebook Messenger for the No. 1 spot. How are brand managers using it? Here’s what you should know.
These platforms—and others on social media—have become the preferred method for customers in need of a quick reply.
What the numbers show
Similar Web analyzed the most popular messaging apps across the world, based on reach (percentage of installs) and daily use. In almost every country, messaging apps had the highest percentage of daily use.
Here’s more of Similar Web’s analysis:
Of the 187 countries examined, WhatsApp was the world leader [of messaging apps], claiming 109 countries. WhatsApp territories include Brazil, India, Mexico, UK, Russia, and many other countries in South America, Europe, Africa, and Asia.
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