What questions should you ask your content writer?
Hiring a writer or content producer is an important task for many communications leaders. Here’s what you should know about them before making an offer.
How do you know whether a writer is right for you?
At a certain point in the organization’s growth, you need to be able to quickly, efficiently, accurately and distinctively tell your brand’s story in a ridiculously crowded marketplace, regardless of industry. Even if your biggest competitors aren’t producing a lot of quality content, you are still competing for the attention of your target customers with all the other content on the internet.
PR pros know how a quick break on social media can turn into an hour-long black hole of wasted time. Your target customers are just like you in this way, so you have to make sure that once you’ve reached them, you get the point across efficiently and in an interesting and compelling way.
That’s why a content writer is crucial, and why the individual in that role must bring the heat each and every day.
That’s a lot of pressure for that person, and even more so for a hiring manager. How can you evaluate a content writer from an interview or even a writing assignment alone?
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