What PR salaries look like in 2016

The median PR salary rose to $92,125 in the last 12 months.

Averages pose pitfalls in data interpretation, but the fact that the median PR salary is up roughly $8,000 from last year suggests competition for PR talent has sharply increased.

PR professionals have “every reason to be increasingly confident,” reports the 2016 PRWeek Salary Survey, from which that median salary figure stems. The survey, conducted in partnership with the executive recruiting firm Bloom, Gross & Associates, found a majority of PR pros saw salary bumps last year.

According to the data (solicited from 1,078 communications professionals), salary increases came in all forms, from job hops to promotions to talent retention:

“The survey found 75% of respondents who have remained at their company in the past year received a pay increase in the past 12 months. And even among those who stayed in the same position, 68% saw their salary rise. And, of course, among those who changed employers in the past 12 months, 81% had a salary increase.”

Segmenting the PR salary