What PR pros can learn from the top 10 ‘language moments’ of 2018
What were the words and phrases that changed hearts and minds last year? Here are key ways public figures changed an array of debates with artful—or awkward—usage.
Last year brought us linguistic turning points that not only defined us—in news, in politics and in culture—but in some senses changed the way we think and speak.
“Language moments” can be loosely defined as when words and phrases change the results of a debate or an election. They are the messages that shape brands and define movements. Each December, the maslansky + partners’ team of language strategists scours business news, pop culture, social movements, politics and music to identify the messages that truly defined the year.
This year was especially challenging. We are a nation and a world divided. It wasn’t all negative though—some moments made us laugh (often in disbelief), others made us think, and a few made us question everything.
Here are the top “language moments” of 2018:
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