What PR pros can learn from successful pitches
Each pitch–whether or not it gets a journalist’s response–brings an opportunity to glean insights for the future.
Your pitches must immediately grab the attention of the targeted journalist if you want to get noticed and get coverage. Of course, not every pitch is going to be successful.
Truthfully, many of your pitches will be met with radio silence. That’s okay. It’s inevitable. It doesn’t mean you wasted your time crafting what you hoped was the perfect pitch.
Even if you don’t get any bites, it’s important to remember that every pitch should be a learning experience.
Over time, you’re going to be pitching dozens and dozens of stories to just as many reporters and bloggers. Some of those pitches will get responses; some won’t. The key is to analyze every pitch to try to identify what’s working and what’s not.
If you send out a pitch and it gets a good response, take note of its characteristics to try and pinpoint why it worked. Ask the following questions:
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