Watch: Why MTV doesn’t play music videos anymore
A ‘network head’ explains why the channel has abandoned its iconic roots in favor of ‘vapid’ reality stars? Plus, the Rebecca Black of Thanksgiving, Lance Armstrong’s cheeky Twitter post, a CNN news anchor’s catty Twitter feud with Jonah Hill, and more.
Bod Dylan, Pearl Jam, and Snooki all walk into bar … if this scenario already sounds like the start of a terrible joke, chances are, it wouldn’t make a better TV network either. That’s a shame for fans of MTV’s once music-oriented programming strategy, a station that today is a hub for reality television. Don’t get me wrong. I love the “Real World”—all 27 seasons so far. But why is it that the cable channel has diverted from its former popular format? YouTube sketch comedian Brian Firenzi A network executive explains:
RELATED: SEO for PR: 7 tips to harness YouTube videos for search
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
